In 1853, german-american Jorn Boss and Henry Lenpol set BOL,which created products to protect eyes. Until begining of C20th, BOL produced many good quality optical glasses by advanced teches and outstanding craft. In 1920, at the request of American air force, Bausch developed protective goggles exclusively for pilots to cope with dazzling light up in the air. Several years later, ray ban warrior the first pair of green lens was created. This pair of lens can not only prevent dazzling light, but prevent ultraviolet, so it was quite popular among pilots. In 1930, the pilot ray ban warrior sunglasses which produced by Bausch & Lomb were classified as special used good by the American Air Force. In 1936, Bausch & Lomb put the sunglasses into the market, and it was renamed the“Ray-Ban”in 1937.
In the 30s of 20th century, wearing sunglasses is considered to be fashion among celebrities in Hollywood, which made Ray-Ban sunglasses a fashion accessory pursued by Americans, shortly after being put in the market. In the 1940s, Ray-Ban produced sunglasses in inclined reflective glass for American Air Force, which gave the most vision protection for the user. During the second world war, American pilots, in leather jacket and Ray-Ban, combated across the world. Their handsome and heroic image greatly life the reputation of Ray-Ban throughout the world. The same as Zippo lighter, Ray-ban sunglasses which went through the World War Ⅱ became one of the symbols of the Amerian air force and it was fashionable worldwide as a fashion when the war ended.
As time goes by, ray ban sunglasses become more and more popular, and gradually become the fashion accessories, turning into daily life’s essential products. In the 1950s, Ray-Ban put the fashion sunglasses with colorful glass and large frame in to the market as well as the female sunglasses series. In the 1960s, Ray-ban crack control lens emerged. Its style was designed bold and handsome. In the 1970s, Ray-ban brought out color change sunglasses which could supply the clearest visual feeling for the wearers under different lights. In the middle of 1980s, the classic pilot sunglasses style of Ray-Ban worn by Tom Cruise in "Top Gun" became popular in the world and set off another Ray-Ban sunglasses heat. From the brand establishment till now, Ray-Ban has always been the world’s best-seller sunglasses brand. What supports the achievement is the high quality and refined design held by Ray-Ban unfailingly. The Optics technique which is reformed constantly by B&L company makes high quality lens one of the biggest selling points for Ray-ban glasses. Ray-ban lens is mainly made of glass and it has an extreme strong shading effect. All the lenses can prevent harmful ultroviolet rays completely and they can separate and strain harmful lights like infrared rays as well. The polarizing film technology used nowadays largely reduces the damage of light to the eyes. The design and manufacturing of Ray-Ban Frame are equally good. No matter under what circumstance, people can feel comfortable while wearing them.
For all these years, the types of Ray-Ban keep increasing and gradually form three series – traditional ones, modern ones and futuristic ones. In addition, in terms of different pattern of consumers, Ray-Ban can again dived into three patterns – gentlemen-style, lady-style and sportsman-style. Everlasting design, simple pattern and high quality style undoubtedly become the important elements for Ray-ban brand to be still unfailing after 70 years.
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